The Selling Process
Your home is an important investment. It’s the most expensive thing you own and you’ve put a lot of time and money into it through the years. Now that it’s time to sell, you should be able to get a substantial return on your investment. Selling a home requires preparation, patience, and in most cases, good-old-fashioned elbow grease. The housing market is always changing. Your home’s value could be fluctuating based on any number of things, from its curb appeal to the value of a neighboring home. From list to closing, we’ll walk you through the most important steps and terminology in the selling process.
Choosing a Listing Agent to Represent You:
Of all the decisions you’ll face when selling your home, there’s none more important than the person you choose to represent you. The job of a full-service Realtor® is to represent your best interests through every step of the sales process, to sell your home at the best possible terms, and to aid you through the entire process. Statistics show that on average, an agent can make you $39,000 more than if you sell your home yourself!
Petrocelli Homes Realty Group Agents are trained to listen to your needs and understand the market in which you are selling your home. We are experts in marketing, negotiation, transaction forms, and finance options, as well as have an understanding of technology and how it can enhance the marketing of your home. We’ll also handle the paperwork and details so you can focus on packing up and finding your next home.
How Much is Your Home Worth
Your home will get the most buyer exposure immediately after it’s listed, so pricing it right at the start is important to achieve the highest return in the least amount of time. We take many factors into consideration when determining a home’s market value; such as the sales price of nearby homes that have recently sold within the last 3 months, the listing price of similar homes that are currently on the market, as well as the condition and location of a home. We recommend listing your home a bit below the current market price, which sparks a bidding war and could drive the price up higher than you’d ever hoped. In order to determine pricing, the Petrocelli Homes Realty Group will provide a comparable market analysis which walks you through what your home is worth, and why.
Your going to want to look at your home with a “buyer’s eye”. Our listing prep-plan has been proven time and time again to assist in a quick sale of a home. First impressions are key, so before the ‘for sale’ sign goes up, we will direct you on how to get your home ready for the market – Our checklist includes doing all home inspections prior to listing (that way a buyer knows what they are getting and we are not wasting any time), putting on a fresh coat of paint, updating the flooring or simply cleaning the existing flooring, updating counters/cabinet if need be, add seasonal plants to freshen up the landscaping for good curb appeal, and de-cluttering or staging your home. De-personalizing your space is essential so home shoppers can envision making the space their own; our goal is to have a potential buyer walk through and be able to picture themselves living there.
Marketing Your Home
Today, the vast majority of homebuyers use the internet in their home search, most interested buyers will determine if they are interested in a home based off of online photos and marketing verbiage. Our marketing plan focuses on a substantial online activity via the MLS (multiple listing services) and third part sites such as Zillow and Realtor.com, social media sites such as Facebook and Instagram, as well as print advertising and open houses. We provide printed marketing flyers that highlight your home, show school district ratings, and list nearby attractions such shopping, restaurants and hospitals.
Shifting your mindset from homeowner to home seller will help you decide which belongings to keep, store, sell or give away to get ready for an Open House. Showings are a necessary part of the home selling process. When your home is on the market it has the potential to be shown at any time, so it’s important to have it “show-ready” if you are living in the home while it is on the market; clear dishes from the sink, make your beds, put away dirty laundry, and vacuum and dust regularly. We recommend holding an Open House the first weekend after your home goes active to get the most foot traffic.
Accepting an Offer
Understanding that price point is not the only important part of a purchase offer is important; we break down the offer terms for you to clearly see the price point and all terms of the offer, so that you can make an educated decision about which offer you’d like to accept or counter. Negotiation is a key point in this process, Petrocelli Homes Realty Group agents are expert negotiators whose job it is to represent your interests during the give and take of a real estate transaction. Once both parties accept the terms and the Purchase Contract is legally signed, you are in contract and on track to close escrow. ESCROW allows the buyer and the seller to have an outside party ensure all parts of the contact are complete.
All Purchase Contracts come with built-in contingency periods – inspections (17 day), appraisal and loan (21 day). Our goal when accepting an offer is to get these contingency periods as short as possible, this is why we recommend doing all inspections ahead of time as part of our listing prep-plan so that a potential buyer can remove or shorten their inspection contingency down to hopefully 5-7 days. The reason that you as a seller want these contingencies removed or shortened, is to
Who Pays For What
At closing, all of the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Prior to closing, you’ll receive a settlement statement outlining any fees which may apply to you.